For Businesses, Social Media is to Make More Money
I’ve been listening to Internet Business Mastery podcasts for more than a year. It’s length (typically 40 minutes) fits nicely my jogging schedule. Quite often I actually get motivated to go running just to get time to listen to these quite motivating podcasts, from an entreprenerial perspective that is.
Today, while walking from work to home, I listened to the Episode 101 (transcript).
The interesting point was about using social media for your business.
“…people have bought into what I consider to be the single biggest issue with social media and that is there are a number of trainers out there who have been telling everyone that social media is primarily for building relationships. And what they’re telling them is that social media can’t be used for making money and in reality it’s exactly the opposite when you think about it.”
So businesses should use social media (Twitter, FourSquare, Facebook) to build the brand. It’s all about the content, it’s all about proving that you’re knowledgeable, it’s all about proving that you can be trusted, it’s all about proving that you are the very best supplier of information products and services in that particular niche.
“The people aren’t able to make money using social media and the reason why is because they’re spending all their time chatting about where they went to lunch today, taking pictures of their lunch, saying I’m tired, I’m going to go take a nap, good night Twitterites, good morning Twitterites. They’re doing all these things that do nothing to build their brand and have people who don’t want to carry on a business relationship the same way they do a personal relationship and actually it repels them besides taking far too much time for the business people who use those techniques.”
Of course nothing is black and white. But I agree with them to a point, and designing the focus and content of your private and business tweets and other social media channels can be an important task on its own!
What do you think?
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